Pure Life – for great value services that you and your family can trust

Pure Life is dedicated to providing exceptional Life Insurance.

Pure Life is part of the Pure Cremation Group Ltd, the UK’s leading independent provide of Direct Cremations and the owner of Charlton Park Crematorium in the beautiful Hampshire countryside.

what we can offer

Financial Services

Over 50s Life Insurance

We offer Over 50s Life Insurance which can be used by your loved ones right at a time when they may need some extra financial help and support.
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Pure Cremation® Services

Pure Cremation offers Direct Cremations, Funerals and Prepaid Plans. To find out more Click here.

Prepaid Funeral Plans

Plan ahead for full peace of mind for you and your family and lock in today's prices.

Arrange a Funeral

A simple all-inclusive service which has everything you need to arrange a fussfree cremation for someone who has already passed away.

why pure life?

Pure Life was set up in 2021 with a simple aim – to offer great value services that you and your loved ones can trust. Everything we do stems from our commitment to helping you protect the people you love when it matters most.

When someone dies there is so much to consider and worry about, that’s why we’ve made it easier, simpler and less expensive to take out Life Insurance.

Pure Life is part of the Pure Cremation Group Ltd and we passionately believe in looking after customers and providing the highest level of care. This ethos comes directly from our founders, Bryan and Catherine Powell, who pioneered the concept of direct cremation pre-paid funeral plans, and it has helped us become one of the largest providers of pre-paid plans and independent direct cremation services in the UK.

Pure Life Financial Services Ltd is part of the Pure Cremation Group Ltd.

Pure Life Financial Services Ltd. Company number 13149243. Registered Office: Eagle House, Joule Rd, Andover, SP10 3UX. Pure Life Financial Services Ltd is authorised and regulated by the Financial Conduct Authority. Your policy is issued, underwritten and administered by Scottish Friendly Assurance Society Limited. Scottish Friendly Assurance Society Limited is a friendly society incorporated and registered under the Friendly Societies Act whose registered office is at Galbraith House, 16 Blythswood Square, Glasgow G2 4HJ. They are authorised by Prudential Regulation Authority and regulated by Financial Conduct Authority and Prudential Regulation Authority. Registration number 110002.