Pure Cremation Services

Pure Cremation are 100% dedicated to this style of service, Direct Cremation, and can make a unique promise – totally seamless care from their wonderful team from the very first call through to the return of your loved-one’s ashes.

What is a pure cremation

The Pure Cremation team has more than 30 years’ experience of serving the bereaved and the people that matter to them. Bryan and Catherine Powell carried out their first Pure Cremation in 2012 following a request from a client and by 2015 demand had grown so much they decided to concentrate exclusively on this style of funeral.

Since then the Powells have built an outstanding team, all equally committed to their original vision of simple care delivered to the highest standards.Together the Pure Cremation team is ready to serve thousands of families every year with their trademark kindness and attention to detail.

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Founders, Bryan and Catherine Powell*

Pure cremation™ services

Direct Cremation

A direct cremation is where the cremation itself takes place completely separately from the personal farewell or service.

One simple price:


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Record of Wishes

Inform your family and friends of your wishes. When you take out a Record of Wishes, no payment is taken until the time of your passing.

Free of Charge.

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Trust-Based Funeral Plan

A Trust-Based Funeral Plan guarantees to pay for your cremation. Available to anyone aged 18 or over and offers flexible payments to suit your needs.

Prices from:


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Over 50s Funeral Plan

Guaranteed to be accepted! A prepaid funeral plan with regular monthly payments to ensure your Pure Cremation is covered when the time comes.

Prices from:

£10.27/MO for a 50 year old

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Are you looking for something else?

Over 50s Life Insurance

We offer Over 50s Life Insurance which can be used by your loved ones right at a time when they may need some extra financial help and support

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Our Registered Office

Eagle House
Joule Road
SP10 3UX

Pure Life Financial Services Ltd is part of the Pure Cremation Group Ltd.

Pure Life Financial Services Ltd. Company number 13149243. Registered Office: Eagle House, Joule Rd, Andover, SP10 3UX. Pure Life Financial Services Ltd is authorised and regulated by the Financial Conduct Authority. Your policy is issued, underwritten and administered by Scottish Friendly Assurance Society Limited. Scottish Friendly Assurance Society Limited is a friendly society incorporated and registered under the Friendly Societies Act whose registered office is at Galbraith House, 16 Blythswood Square, Glasgow G2 4HJ. They are authorised by Prudential Regulation Authority and regulated by Financial Conduct Authority and Prudential Regulation Authority. Registration number 110002.