Over 50s Life Insurance

We offer Over 50s Life Insurance which can be used by your loved ones right at a time when they may need some extra financial help and support.

The practical way to make a stressful time a little easier for your loved ones

We all want to look after the ones we love, but find ourselves putting off things like arranging life insurance cover, even when we know what a difference it could make when the time comes.

Pure Life want to make it as simple as possible

Created by the same people who pioneered Pure Cremation Funeral Plans (simple, affordable and no hidden costs), we’ve taken the same no-nonsense approach to make it incredibly easy to look after the people you care about.

That means no sign up qualifications and no medicals – just a few easy questions to answer.  And there are no complicated terms and conditions or rules on how your loved ones can use the gift you’ve created.

How does it work?

Guaranteed acceptance

If you’re aged 50-74, you’re already accepted (UK residents only).

No medical required

Smoker or not, there is no medical.

Choose the level of cover that suits you

You can choose cover from £2,000 to £20,000.

Pay-out in 10 days

Payment will be made 10 working days after completed paperwork is received.

Complete flexibility

Your loved ones can use the money as they wish.

Get set up within minutes

Our friendly team can give you an instant quote and set you up in minutes.

PLUS – Accidental death cover from the day your policy begins!

What Do I Need To Consider?

Please be aware that the policy value is fixed and is not inflation-protected. This means that it may be worth less, in real terms, when you die.

Click here to see Terms and Conditions.

are you looking for something else?

Pure Cremation Services

Pure Cremation offers Direct Cremations, Funerals and prepaid plans.

Find Out More

Legal Services – coming soon

We offer free simple Wills, complex Wills and Lasting Powers of Attorney.

Our Registered Office

Eagle House
Joule Road
SP10 3UX

Pure Life Financial Services Ltd is part of the Pure Cremation Group Ltd.

Pure Life Financial Services Ltd. Company number 13149243. Registered Office: Eagle House, Joule Rd, Andover, SP10 3UX. Pure Life Financial Services Ltd is an appointed representative of CBS AR Ltd which is authorised and regulated by the Financial Conduct Authority (FCA No: 601222). Your policy is issued, underwritten and administered by Scottish Friendly Assurance Society Limited. Scottish Friendly Assurance Society Limited is a friendly society incorporated and registered under the Friendly Societies Act whose registered office is at Galbraith House, 16 Blythswood Square, Glasgow G2 4HJ. They are authorised by Prudential Regulation Authority and regulated by Financial Conduct Authority and Prudential Regulation Authority. Registration number 110002